Ask us
anything.

What does ALIF actually do?

Everything a brand needs to launch and grow, under one roof: branding and identity, web design and development, digital advertising, SEO and GEO, UI/UX, social media, content production and marketing strategy. Most clients combine two or three.

Do you work with startups or established businesses?

Both. We take early-stage brands from zero to launch and help established companies rebrand, rebuild and scale. The only requirement is ambition and a decision-maker at the table.

Can we hire you for one piece, or is it all or nothing?

One piece is fine. Plenty of clients start with an identity or a website and add more later. We will tell you upfront if the piece you have asked for will underperform without something else in place, but the decision stays yours.

Who actually does the work?

The people you meet. ALIF is a compact senior team in Dubai, with strategy, design, development, content and media in one room. Nothing is handed off to a junior pool you never speak to.

How does a project start?

With a working session, not a pitch. We go through your commercial goals, your market and what has already been tried, then come back with a scope, a timeline and a fixed price. Work starts once that is signed.

How much of my time will this take?

Roughly two to four hours a week: one kickoff workshop, a standing weekly review, and decisions in between. We will not stall a project waiting on feedback we could have asked for earlier.

How long does a project take?

Brand identity runs 3–5 weeks, websites 4–8 weeks depending on scope, and growth work is structured in monthly sprints. Every proposal carries a committed timeline before we start.

How soon can you start?

Usually within two weeks. We keep a small number of projects live at once so senior time is real rather than theoretical, which means you get an honest start date instead of an optimistic one.

How is pricing structured?

Fixed-scope projects are quoted upfront; growth work runs on transparent monthly retainers. No hourly billing, no surprise invoices — and ad spend always sits in your own accounts.

What does a typical engagement cost?

Identity projects typically start in the mid five figures AED. Websites scale with page count and build complexity. Retainers are monthly and sized to the channel mix. You will get a real range on the first call, not after three meetings.

Do you work on retainer?

Yes, for advertising, SEO and GEO, social and content production, which are the things that compound. Retainers run monthly with a fixed reporting rhythm attached. One-off builds stay project-based.

How do you measure whether it worked?

Against the numbers we agreed at the start: qualified enquiries, cost per lead, search visibility, conversion rate, and revenue wherever we can see it. You get a weekly report. Where a number is bad we say so, and say what we are changing.

What is GEO, and do we need it?

GEO is generative engine optimisation: making sure your brand is the answer when someone asks an AI assistant instead of a search engine. If your buyers research before they call, then yes. It is already moving where enquiries come from.

What if we already have a brand we like?

Then we keep it. We will audit what is working, tighten what is not, and build the site, content and media on top of it. Redesigning a brand that is already doing its job is a way to spend money, not make it.