SEO & GEO.
Search has split in two: results pages and AI answers. We optimise for both; technical SEO and content that ranks, plus generative engine optimisation so ChatGPT, Gemini and Perplexity name you.
The reality
A growing share of buying research neverreaches a results page. It happens inside anassistant that names two or three brands;and either you are one of them or you are not.
Classic SEO drives technical health and authority; GEO optimises for the models themselves, through entity consistency and structured citations. About seventy percent of the work serves both, and the rest is where you win while competitors are still asleep.
What's included.
Technical audit
Crawlability, speed, indexation, schema and the structural issues capping your ceiling.
Keyword & intent map
What your buyers search, at which stage, and which page should own each query.
On-page SEO
Titles, structure, internal linking and content upgrades across your existing pages.
Content engine
Briefs and articles written to rank and to be quoted; publishing on a real cadence.
GEO / AI search
Entity consistency, answer-shaped content and citation building so assistants recommend you.
Reporting
Rankings, traffic, conversions and monthly AI-answer tracking across the major assistants.
Step by step.
Five stages, one point of contact, a written update every Friday. Stage one costs nothing.
Our works in this service.
Real projects where this service did the heavy lifting; the brief, the decisions and what shipped.
Our service in industries
See how we applied this service in different industries
Events & Ticketing
Platforms and experiences that sell out; product UX through campaign hype.
Real Estate
Investor-grade brand, site and owned lead funnels for developers and brokerages.
Hospitality
D2C and retail brands with taste, from premium matcha to concept F&B.
Health & Wellness
Brands guests remember and return to, from resorts and hotels to clinics.
Food & Lifestyle
Appetite-led identities and content that travel from shelf to feed.
E-commerce
Brand systems that hold up across every product page, ad and unboxing.
What clients say.
I've had the pleasure of working with ALIF for over a year, and they have been an incredible creative marketing partner throughout our collaboration. The team is smart, talented, highly creative, and extremely professional in everything they do. They have an exceptional eye for branding, marketing strategy, content creation, and visual storytelling. Beyond creativity, Alif simply understand how to turn ideas into impactful campaigns that strengthen brand presence and connect with the right audience.
Working with brands that matter
FAQ
How long does SEO take to show results?
Technical fixes can move things in weeks. Rankings on commercial terms usually take three to six months, and compounding traffic takes longer than that. Anyone quoting page one in thirty days is selling you something else.
What exactly is GEO?
Generative Engine Optimisation: making your brand the one an AI assistant names. It runs on entity consistency across the web, content shaped like an answer rather than an article, and citations from sources the models already trust.
Do you write the content?
Yes. Briefs, drafts and edits, written by people with a subject-matter interview behind them rather than a prompt. If you have an in-house writer we will brief and edit instead, which is usually cheaper and better.
How do you report on AI search?
We track a fixed set of buying questions across ChatGPT, Gemini and Perplexity every month and record whether you are named, how you are described, and who is named instead. That sits alongside the usual rankings, traffic and conversion reporting.
Blog.
Marketing approaches, launched work and the thinking behind it; written by the people doing it, not a content farm.
What premium brands do differently online
Restraint, proof and a system applied everywhere; what actually reads as premium online.
Why websites fail before the first click
Most sites are judged in three seconds. What a first screen owes the visitor, and how to audit yours.
What is GEO, and why AI search decides who finds you
A growing share of buying research never touches a results page. How to become the answer instead.
The hidden cost of unclear positioning
Paid for in media prices, sales-cycle length and rework, and it never appears on an invoice.