ANONA identity and signature pattern

HEALTH & WELLNESS

Anona

A brand identity built on a pattern with a life of its own.

CLIENT

ANONA

YEAR

2026

STATUS

Delivered

SCOPE

Branding & UI/UX design

THE BRIEF

Turning ANONA from a loose idea into a complete identity: mark, pattern, and palette.

THE CHALLENGE

New brands usually launch with a logo and a gap. ANONA needed a full system from day one, distinctive enough to build everything on.

THE APPROACH

A logotype and signature pattern doing the heavy lifting, applied from postcards to every printed piece.

THE WORK

ANONA primary logo

Primary logo

ANONA postcards

Postcards

ANONA logo and pattern application

Logo and pattern application

ANONA logo application

Logo application

The ANONA logo mark

Logo mark

The ANONA colour palette

Colour palette

ANONA pattern application

Pattern application

Testimonials

.

What our clients say.

Anja Zunjic, co-founder of ANeMA

Working with ALIF on ANONA was the easiest part of building this brand. Kaya and the team took a loose idea and turned it into a complete identity, a logo, a pattern, and a palette that feel unmistakably ours. Every application came back considered and finished, down to the postcards. They listened closely, moved quickly, and pushed back when it made the work better. I would trust them with whatever comes next.

Anja Zunjic

Co-Founder of ANeMA

Working with brands that matter