

A brand identity built on a pattern with a life of its own.
Turning ANONA from a loose idea into a complete identity: mark, pattern, and palette.
New brands usually launch with a logo and a gap. ANONA needed a full system from day one, distinctive enough to build everything on.
A logotype and signature pattern doing the heavy lifting, applied from postcards to every printed piece.

Primary logo

Postcards

Logo and pattern application

Logo application

Logo mark

Colour palette

Pattern application
.
What our clients say.
ALL TESTIMONIALS

Working with ALIF on ANONA was the easiest part of building this brand. Kaya and the team took a loose idea and turned it into a complete identity, a logo, a pattern, and a palette that feel unmistakably ours. Every application came back considered and finished, down to the postcards. They listened closely, moved quickly, and pushed back when it made the work better. I would trust them with whatever comes next.
Working with brands that matter


