Astra Global
A private technology family office given a website as selective and considered as the firm itself.
THE BRIEF
Building Astra Global a website that explains a quiet business to a demanding audience: families and sophisticated investors looking for access to private technology secondaries.
THE CHALLENGE
Private markets firms are judged in minutes by people who already have options. The site had to read as judgement and restraint, not as marketing, and make four services feel like one firm.
THE APPROACH
A clear architecture across Access, Intelligence, Execution and Infrastructure; a serif-led visual system in ink and ivory; photography that treats technology almost as art; and a CMS-driven Insights section the team can run themselves.
THE WORK
Homepage
About page
Secondaries page
Our Network section
Leadership page
Infrastructure page
Insights grid
MORE PROJECTS