A bakery brand with charm you recognize from the shelf, illustration to packaging to site.
Building Lucky Bakery an identity with warmth people spot across the street.
Bakeries trade on feeling. Lucky needed charm that scales from a sticker to a storefront without going generic.
An illustrated system with custom characters and pattern, applied across packaging and the website.
Primary logo
Logo application
Pattern application
Packaging design
Brand assets - illustrations
Website design
Logo application
.
What our clients say.
ALL TESTIMONIALS
MULD existed before ALIF, but it didn't look like itself until they got involved. They gave us a wordmark with real character and carried it through everything we hand to customers, the packaging, the cards, the stickers, even the tote. Nothing feels like an afterthought. The process was straightforward, deadlines held, and every feedback round made the work better. If you care how your brand feels in someone's hands, this is the team.
Working with brands that matter
