A Japanese dining brand with a soft, floral identity carried from the menu to the coaster.
Creating Mitsuko an identity as considered as its menu.
Japanese dining branding swings between cliché and cold minimalism. Mitsuko needed softness with discipline.
A floral mark and muted palette applied across menus, coasters, and the social presence.
Primary logo
Coaster design
Banner
Menu design
Social media
Business card
Visual direction
.
What our clients say.
ALL TESTIMONIALS
MULD existed before ALIF, but it didn't look like itself until they got involved. They gave us a wordmark with real character and carried it through everything we hand to customers, the packaging, the cards, the stickers, even the tote. Nothing feels like an afterthought. The process was straightforward, deadlines held, and every feedback round made the work better. If you care how your brand feels in someone's hands, this is the team.
Working with brands that matter
