Yu-Za restaurant brand identity

FOOD & LIFESTYLE

Yu-Za

A Japanese restaurant brand carried down to the chopstick cover.

CLIENT

YU-ZA

YEAR

2026

STATUS

Delivered

SCOPE

Branding

THE BRIEF

Giving Yu-Za an identity guests sit inside, from the poster outside to the placemat in front of them.

THE CHALLENGE

Restaurant identities often stop at the logo. Yu-Za's had to survive contact with the table.

THE APPROACH

A seal-led system applied to every touchpoint: menus, aprons, placemats, chopstick covers.

THE WORK

Yu-Za primary logo

Primary logo

Yu-Za apron design

Apron design

Yu-Za placemat design

Placemat design

Yu-Za poster design

Poster design

Yu-Za chopstick cover design

Chopsticks cover design

Yu-Za poster design

Poster design

Yu-Za menu design

Menu design

Testimonials

.

What our clients say.

Jelena Brajovic, founder of Nomads Haus

I’ve had the pleasure of working with ALIF for over a year, and they have been an incredible creative marketing partner throughout our collaboration. The team is smart, talented, highly creative, and extremely professional in everything they do. They have an exceptional eye for branding, marketing strategy, content creation, and visual storytelling. Beyond creativity, ALIF simply understand how to turn ideas into impactful campaigns that strengthen brand presence and connect with the right audience.

Jelena Brajovic

Founder of Nomads Haus

Working with brands that matter