Muld
An identity you can feel in the hand, wordmark to packaging to tote.
THE BRIEF
Rebuilding MULD around a wordmark with real character, carried into everything customers touch.
THE CHALLENGE
MULD existed before the brand did. The identity had to catch up to the product and feel inevitable once it arrived.
THE APPROACH
A characterful wordmark applied with restraint across packaging, print, and merch.
THE WORK
Primary logo
Business card
Tote bag
Stickers
Logo variations
Card
Packaging
Testimonials
.
What our clients say.
ALL TESTIMONIALS
MULD existed before ALIF, but it didn't look like itself until they got involved. They gave us a wordmark with real character and carried it through everything we hand to customers, the packaging, the cards, the stickers, even the tote. Nothing feels like an afterthought. The process was straightforward, deadlines held, and every feedback round made the work better. If you care how your brand feels in someone's hands, this is the team.
