An identity you can feel in the hand, wordmark to packaging to tote.
Rebuilding MULD around a wordmark with real character, carried into everything customers touch.
MULD existed before the brand did. The identity had to catch up to the product and feel inevitable once it arrived.
A characterful wordmark applied with restraint across packaging, print, and merch.
Primary logo
Business card
Tote bag
Stickers
Logo variations
Card
Packaging
.
What our clients say.
ALL TESTIMONIALS
MULD existed before ALIF, but it didn't look like itself until they got involved. They gave us a wordmark with real character and carried it through everything we hand to customers, the packaging, the cards, the stickers, even the tote. Nothing feels like an afterthought. The process was straightforward, deadlines held, and every feedback round made the work better. If you care how your brand feels in someone's hands, this is the team.
Working with brands that matter
